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Ram partners with Lucchese on a range of luxury boots



A few months ago, Ram announced a partnership with Michigan-based Wolverine boots on a range of work boots based on the Ram 1500 Tradesman, Rebel, and Limited trims. The number two full-size truckmaker so far this year in sales isn’t finished with footwear, Ram announcing a range of dress boots in collaboration with Texas-based boot company Lucchese. There are five styles in total, three for men, two for women. Since these Western-themed cowboy specials are based on the $58,565 10th Anniversary Limited Longhorn Edition, which lives at the opposite end of the trim range to Tradesman, the Lucchese models can cost more than 10 times the Wolverines. Whereas the entry-level Wolverine Tradesman cost $229, the top-dog Lucchese men’s Tooled Western Boot runs $2,495.

That money gets luxury features and Lucchese’s hand-worked processes that pass each boot through as many as 120 pairs of hands on the way to being finished. That $2,495 boot is made with a hand-tooled quarter, which is the shaft of the boot that runs up the leg above the ankle, and a giant gator vamp, the vamp being the lower portion of the boot that covers the foot. The men’s Caiman Horseman Boot includes a hand-cut inlay quarter and giant belly caiman vamp for $995. The men’s Ostrich Horseman model wears a fancy stitch quarter and hand stained ostrich vamp for $745.

The women’s Giant Gator Western Boot is made with an inlayed quarter and a giant gator vamp for $1,395. The final model, the women’s Horseman Boot, gets a side seam quarter and inlay with a goatskin vamp for $695.

Each boot is also emblazoned with some kind of automaker logo which can include the word “Ram” or “Longhorn,” or the Ram bighorn sheep logo. And if a Ram owner needs to get even more on-brand where the leather meets the ground, Ram sells a three-pack of branded socks for $25.

Ryan Nagode, chief designer for Ram interiors, said this partnership can be traced back to a visit to Texas with his design team more than a decade ago. The group noted the creativity and attention to detail on the wares at boot and saddle shops, aspects that would increasingly make their way into Ram interiors as trucks got more luxurious from top to bottom. Closing the circle, Lucchese boot designer Trey Gilmore strove to re-create certain aspects of the 10th Anniversary Longhorn truck, like the Mountain Brown leather interior.

The boots are available for pre-order now at the Lucchese site.



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